A well-planned raffle strategy can significantly increase your event’s ROI while also creating a memorable experience for guests. The right mix of paddle tickets, roll tickets, digital raffle tools, and 50/50 draws can drive more ticket sales and encourage larger purchases throughout the night.
This guide explores which raffle formats work best for different events and the strategies that help maximize the funds raised for your cause.
Match Your Ticket Type to Your Event
Different raffle tickets are designed to achieve different goals, which is why many of Ontario’s most successful fundraising events use a combination rather than relying on a single ticket type.
Paddle tickets fundraising is a proven choice for basket raffles and silent auctions. Guests purchase sheets of tickets and place them into the containers for the prizes they hope to win. Because participants can spread their entries across multiple items, they’re often encouraged to purchase additional sheets throughout the event, increasing both engagement and overall revenue.
Roll tickets are ideal for door prizes, general admission draws, and smaller fundraising activities held throughout the evening. Their straightforward format makes them easy for volunteers to sell and distribute, while also simplifying ticket tracking, reconciliation, and post-event reporting.
A classic 50/50 draw is another powerful revenue generator. With a cash prize on the line, participation tends to be high, even among guests who may not be interested in physical raffle items. Since the prize grows as ticket sales increase, the excitement naturally builds throughout the event, encouraging repeat purchases.
Rather than choosing between these options, many organizations find the greatest success by combining them. A paddle raffle, a 50/50 draw, and a few strategically placed roll ticket games can work together to create multiple opportunities for guests to contribute, helping maximize both participation and net revenue.
Think Beyond Paper Tickets
Digital fundraising tools have become an essential part of modern event planning, helping organizations reach more supporters while creating a smoother purchasing experience. Running a digital raffle alongside traditional ticket sales allows guests to make cashless payments, removing the common obstacle of attendees carrying little or no cash.
Simple tools like QR codes placed on tables, event signage, and promotional materials can instantly direct guests to online ticket purchasing pages, increasing in-person sales. Combined with targeted email marketing, social media, and SMS text messaging campaigns, these digital touchpoints can even generate excitement before the event and drive valuable pre-event sales.
Many organizations also incorporate peer-to-peer fundraising, encouraging volunteers, sponsors, and supporters to share raffle campaigns with their own networks. This expands your reach beyond event attendees and can also significantly increase ticket sales.
Build a Pricing Strategy That Increases Revenue
Instead of relying on a single ticket price, many high-performing fundraising events use bundle pricing to increase perceived value and encourage larger purchases, such as:
10 tickets for $20
30 tickets for $50
75 tickets for $100
These tiered options make it easy for guests to scale their purchase, often resulting in higher average order value and stronger overall ticket sales.
Introducing early-bird pricing for both in-person and online raffle sales can also help build momentum. It creates a sense of urgency, drives early engagement, and gives organizers a clearer picture of demand leading into event day.
To further improve ROI, many organizations incorporate donated prizes, which significantly reduce prize acquisition costs. By lowering expenses, a greater share of each ticket dollar can be directed back toward the organization’s mission, improving net revenue without increasing pressure on attendees.
Legal Compliance Matters
Charitable gaming events in Ontario must follow specific raffle laws, licensing requirements, and reporting standards established by the AGCO. Maintaining accurate records, audit trails, reconciliation procedures, and proper draw management helps protect both the organization and its supporters.
Working with an AGCO-licensed supplier helps ensure compliance and licensing requirements are met while simplifying event preparation.
Your Partner in Fundraising
With over 30 years of experience serving Ontario charities and events, Bazaar Marketing supports organizations with charitable gaming products, including raffle, paddle, and 50/50 tickets, along with the expertise and certification required to help charitable organizations and their events reach their full potential.
If you’re planning a community fundraiser, gala, tournament, or large-scale charity event, contact Bazaar Marketing for guidance on selecting the right tickets, or explore our products online to get started.
Maximize Net Revenue with the Right Raffle Fundraiser Strategy
A well-planned raffle strategy can significantly increase your event’s ROI while also creating a memorable experience for guests. The right mix of paddle tickets, roll tickets, digital raffle tools, and 50/50 draws can drive more ticket sales and encourage larger purchases throughout the night.
This guide explores which raffle formats work best for different events and the strategies that help maximize the funds raised for your cause.
Match Your Ticket Type to Your Event
Different raffle tickets are designed to achieve different goals, which is why many of Ontario’s most successful fundraising events use a combination rather than relying on a single ticket type.
Paddle tickets fundraising is a proven choice for basket raffles and silent auctions. Guests purchase sheets of tickets and place them into the containers for the prizes they hope to win. Because participants can spread their entries across multiple items, they’re often encouraged to purchase additional sheets throughout the event, increasing both engagement and overall revenue.
Roll tickets are ideal for door prizes, general admission draws, and smaller fundraising activities held throughout the evening. Their straightforward format makes them easy for volunteers to sell and distribute, while also simplifying ticket tracking, reconciliation, and post-event reporting.
A classic 50/50 draw is another powerful revenue generator. With a cash prize on the line, participation tends to be high, even among guests who may not be interested in physical raffle items. Since the prize grows as ticket sales increase, the excitement naturally builds throughout the event, encouraging repeat purchases.
Rather than choosing between these options, many organizations find the greatest success by combining them. A paddle raffle, a 50/50 draw, and a few strategically placed roll ticket games can work together to create multiple opportunities for guests to contribute, helping maximize both participation and net revenue.
Think Beyond Paper Tickets
Digital fundraising tools have become an essential part of modern event planning, helping organizations reach more supporters while creating a smoother purchasing experience. Running a digital raffle alongside traditional ticket sales allows guests to make cashless payments, removing the common obstacle of attendees carrying little or no cash.
Simple tools like QR codes placed on tables, event signage, and promotional materials can instantly direct guests to online ticket purchasing pages, increasing in-person sales. Combined with targeted email marketing, social media, and SMS text messaging campaigns, these digital touchpoints can even generate excitement before the event and drive valuable pre-event sales.
Many organizations also incorporate peer-to-peer fundraising, encouraging volunteers, sponsors, and supporters to share raffle campaigns with their own networks. This expands your reach beyond event attendees and can also significantly increase ticket sales.
Build a Pricing Strategy That Increases Revenue
Instead of relying on a single ticket price, many high-performing fundraising events use bundle pricing to increase perceived value and encourage larger purchases, such as:
These tiered options make it easy for guests to scale their purchase, often resulting in higher average order value and stronger overall ticket sales.
Introducing early-bird pricing for both in-person and online raffle sales can also help build momentum. It creates a sense of urgency, drives early engagement, and gives organizers a clearer picture of demand leading into event day.
To further improve ROI, many organizations incorporate donated prizes, which significantly reduce prize acquisition costs. By lowering expenses, a greater share of each ticket dollar can be directed back toward the organization’s mission, improving net revenue without increasing pressure on attendees.
Legal Compliance Matters
Charitable gaming events in Ontario must follow specific raffle laws, licensing requirements, and reporting standards established by the AGCO. Maintaining accurate records, audit trails, reconciliation procedures, and proper draw management helps protect both the organization and its supporters.
Working with an AGCO-licensed supplier helps ensure compliance and licensing requirements are met while simplifying event preparation.
Your Partner in Fundraising
With over 30 years of experience serving Ontario charities and events, Bazaar Marketing supports organizations with charitable gaming products, including raffle, paddle, and 50/50 tickets, along with the expertise and certification required to help charitable organizations and their events reach their full potential.
If you’re planning a community fundraiser, gala, tournament, or large-scale charity event, contact Bazaar Marketing for guidance on selecting the right tickets, or explore our products online to get started.